Stop posting randomly.
Start growing intentionally.
Posting without a plan is just noise. McEdits builds content strategies tailored to your club's season, goals, and audience — so every post has a purpose and every campaign moves the needle.
A plan that actually
gets executed.
Strategy without execution is just a document. We build the plan and help you run it.
Audience & Brand Audit
We start by understanding who you're talking to — your players, parents, sponsors, and recruits — and how your current content is (or isn't) resonating.
Seasonal Content Calendar
A month-by-month content plan built around your actual schedule — tryouts, tournaments, league play, and off-season — so nothing important gets missed.
Messaging Framework
A clear voice and tone guide for your club — how you talk about your program, what makes you different, and how to communicate consistently across every platform.
Campaign Planning
Structured campaigns for your biggest moments — tryout season, sponsorship drives, signing day, season kickoff — with content, timing, and calls to action planned in advance.
Platform Strategy
Different platforms need different approaches. We define what to post where — Reels vs. feed posts, YouTube long-form vs. shorts, Stories vs. highlights — so nothing feels out of place.
Performance Reviews
Monthly check-ins to review what's working, what's not, and how to adjust. Strategy isn't set-and-forget — it evolves with your results.
Strategy from someone
on the inside.
Most content strategists look at your club from the outside and guess what might work. McEdits knows your world from the inside — the tryout anxiety, the tournament buzz, the parent group chats, the signing day pride.
That insider perspective means strategies that actually make sense for sports communities — not recycled templates from a generic marketing playbook.
Common questions.
Is content strategy separate from social media management?
They're related but different. Strategy is the plan — what to post, when, and why. Management is the execution — creating and publishing the actual content. We offer both separately or together as a full-service package.
How do you learn about our club before building a strategy?
We start with a discovery call to understand your goals, audience, current content, and season schedule. From there we audit your existing accounts and build a strategy tailored to your specific situation.
Do we need to already be active on social media?
No. We work with clubs starting from zero as well as clubs with established accounts looking to grow or improve. The strategy adapts to where you are.
How long does it take to see results?
Organic growth takes time — typically 60 to 90 days to see meaningful movement in reach and engagement. Campaigns around specific events (tryouts, tournaments) can drive faster results.
Can we do content strategy without you managing our accounts?
Absolutely. If you have a staff member or volunteer who can execute the plan, we'll build the strategy and hand it off with clear documentation and a content calendar they can follow.
How much does content strategy cost?
A standalone strategy engagement (audit + plan + calendar) is priced as a one-time project. Ongoing strategy with monthly reviews is a retainer. Reach out and we'll find the right fit for your budget.
Ready to post with
purpose?
Tell us about your club and where you want to grow. We'll come back with a strategy outline within 24 hours — no commitment required.